Spritzy.
LONDON BOTANICAL HOUSE
Our Story
Spritzy is a London botanical skincare house founded by Annabel Boom, born from a belief that skincare should be effective, nourishing and deeply connected to nature.
The story began over a decade ago, when a severe skin reaction led Annabel to question what she was putting on her skin and to seek a gentler, more considered approach.
What began as a personal exploration soon became a fascination with the restorative qualities of plants and the art of formulation. Building on her experience with ingredients through a career in the food industry, Annabel went on to study natural skincare, deepening her understanding of botanical oils, extracts and essential oils and how they can be thoughtfully combined.
From this journey, Spritzy was born.
Our formulations are centred around carefully selected plant oils, botanical extracts and essential oils, chosen for their quality, gentleness and affinity with the skin. We believe skincare can be both purposeful and pleasurable — caring for the skin while creating a small moment of connection in the day.
That same consideration extends beyond what is inside the bottle. Our refillable glass bottles were designed by Annabel’s husband, Omar Boom, bringing together beauty, function and longevity while reflecting our commitment to reducing unnecessary waste.
Today, Spritzy’s refined identity is an expression of what has always been at its heart: botanical skincare, thoughtful design and a quieter, more considered approach to self-care.
Spritzy. London Botanical House.
Meet the Founder
Spritzy was founded by Annabel Boom following her own search for a gentler, more considered approach to skincare.
With a longstanding interest in ingredients and their provenance, Annabel’s journey began in the food industry before leading her to study natural skincare and explore the remarkable qualities of botanical oils, extracts and essential oils.
Today, she remains closely involved in every aspect of Spritzy — from the formulations and ingredients to the rituals and details that shape the experience of each product.
For Annabel, Spritzy is about creating skincare with purpose: thoughtful formulations, beautiful simplicity and small moments of care that become part of everyday life.
A gentle evolution. The same Spritzy at heart.
At Spritzy, we believe skincare is about more than what we put on our skin. It is also about the choices we make — the ingredients we select, the objects we create and the impact we leave behind.
Our new identity is a natural evolution of Spritzy, reflecting more clearly who we have always been: rooted in botanical care, guided by thoughtful design and mindful of every detail.
You’ll notice a more refined look, with greater simplicity and clarity. But at heart, nothing has changed. The same considered botanical formulations, the same refillable glass bottles and the same belief that skincare should care for both skin and the world around us.
A new expression of Spritzy.
The same philosophy at heart.
MEET
THE FOUNDER
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FEEL LUXURIOUS ...
"I love these products so much -
and they smell absolutely divine and after using it for a few weeks it made my skin so soft.
They even look better!"
